Case Study: Dutch SaaS Pioneer in Marketing Automation and in AI-driven solutions that measure, predict, and optimize customer lifetime value (CLTV) for subscription and usage-based businesses.
Objective: Expand Market addressability and Position Company for successful Exit
TechMIV Contributions:
1. Defining Processes, Systems and Guidance to our Customer Success Team with a clear Customer Strategy & Plan towards consistent 30% Y-o-Y growth
2. Business Development Goals through market introductions, advice, guidance on the BD Strategy and relevant Business Initiatives
3. Establishment of Strategic Partnerships with large OEMs (Oracle , SAP and Ericsson), successful integration of CVM, AI for Cx and MFS solutions and the creation of a Global joint GTM Plan with Partners across key coverage industries such as Telco, Utilities and BFSI, resulting in SAMx4 expansion.
4. Support of Strategy Proposition through advising and guiding Management on the Exit process including I-Bank selection, process, and execution.
5. Sounding board, guide and contributor to the ‘pitch’ and buyer-category specific strategic value propositions for Autonomous Marketing AI, Privacy Preserving Analytics, Customer Data & Engagement management.
6. Executive Interface for T1 Customer’s C-Suite, Key Stakeholder to OEM Partnerships and Management Representative for specific Strategic buyers.
Testimonial: Dr Vinod Vasudevan, CEO of Flytxt B.V
“I am writing to express my sincere gratitude to Albert Fernandez of TechMIV Ltd. for his contribution to Flytxt Business.
Albert integrated seamlessly into Flytxt initially as an Advisor and later as an executive partner, supporting our strategy and execution towards expanded market positioning and accelerated growth. He had a direct impact in key areas of our business, such as customer success management planning and the introduction and establishment of key partnerships with OEM Partners like Oracle, SAP and Ericsson.
I would recommend TechMIV to any blue-chip technology business seeking expanded market addressability, rapid growth, capital investment and successful exits. Albert’s in-depth technical background combined with his solid business acumen and established executive relationships are an asset and we look forward to further strategic engagement opportunities with him and TechMIV Ltd.”